Social Media Infographic Project

Company: Overwatch (the game)
Objective: Increase sales by sharing previous successes.
Strategy: Share statistics and reiterate the advertising campaign language in an infographic form.

8aparkerogden

Process and Reasoning: My goal was to excite people who might have heard of the game Overwatch with some simple but amazing facts to lead them to join in on the fun. I wanted to communicate the energetic and light-hearted feel of the game with both the graphics and the colors used. I used Easelly to make the infographic, which made me recreate the whole piece 3 times before I got it to actually work and save my work, definitely irritating. I tried to use similar language from previous Overwatch advertisements to keep the same over all feel and approach, like it was part of the original campaign. I purposefully left it super simple, not referencing which platforms it could be played on because I wanted the focus to be on the game, leaving them to look up more on it afterwards when they are interested.

Critique: No outside critiquing occurred, but because I had to redo the whole project 3 times, I did add a few things each time, like repeating the line separating content between the middle and bottom sections.

Typography: CA BND Web – Sans Serif

Image Sources:
Title: https://netgame.ch/wp-content/uploads/2016/08/overwatch_logo3-1.png
Logo: https://hydra-media.cursecdn.com/overwatch.gamepedia.com/thumb/0/09/Overwatch_logo.png/150px-Overwatch_logo.png?version=d5ec743bdf6be629ac8f2d155bc15113
Left Splash: http://reportsfromthefield.com/wp-content/uploads/2014/11/game_teams_left.1N9Y2-1024×898.png
Right Splash: http://reportsfromthefield.com/wp-content/uploads/2014/11/game_teams_right.1cgxA.png

 

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Magazine Content and Sketches

In advance of my future magazine spread project, I have written out a personal story and made some rough sketches of potential spread layouts. My story is for the Ensign and is about how I learned to follow the spirit in all activities rather than solely spiritual ones. I wrote about how I was a part of a group project when a team member followed a prompting and greatly assisted the project as a whole, and taught me a lesson in the process. I feel like this fits my audience as a reminder that we can all receive guidance from the spirit when we serve the Lord and his children. Below is my story, sketches, and pictures.

He Will Guide His Work

I recently entered the last class available in a cluster of programs. Every class leading up to this one had gotten better and taught me more, but this last class of all required me to work in one group for the whole semester on a project of our choosing. A couple of days were spent mulling over options until it was decided that instead of working on creating a product we would try to help create something to promote collaboration for the university we were attending, BYU-Idaho.

We immediately set to planning interviews with all the different Deans of the many colleges on campus to get their opinion on collaboration between departments. Many replied back that they were happy to carve out time to meet with us, but that they did not think they would be of any assistance towards what we were working on. My teammates and I pushed onward and met with them anyway. While we started noticing patterns in their answers to the questions we posed them, we had yet to get to the heart of what we thought the real problem was. As we approached our last meeting, we were informed that we would be meeting with the Dean’s secretaries rather than the man himself. My heart sank, how would we learn anything if it was not from the person in charge. However, I kept this feeling to myself and went along with the rest of the group.

As the interview began, we asked similar questions to the original ones we had been asking the other Deans. The secretaries tried their best to answer them, but the responses were far from what we were looking for. Half-way through however, a group member chimed in with a new question we had not thought to ask, including information we had talked about keeping private so as not to negatively influence the interview. I was stunned, why would he share this information when we had explicitly decided against it. After this the secretaries paused, thought a moment, then proceeded to share with us the exact insights we were looking for throughout all our interviews. From then on the low energy in the room was replaced as we excitedly chatted with them about a newly proposed solution to our previous problem.

After the interview, I asked the group member why he had shared that sensitive information when he did. He told me that in the lull between questions, he felt prompted by the spirit to share more with these Sisters, and that he was not going to deny a prompting. He then continued to tell me that up to this point in the project he had been following the spirit on how to proceed. He felt that since our goal was not only to benefit the school but also future generations of students, he was sure that the Lord was guiding our work from the beginning.

I took his words to heart and pondered on all that he had shared with me. As I did so I felt the spirit and realized that the formation of our group, the subject matter of our project, and the people we had met with were all guided by the Lord and that we were acting as agents on his behalf to bring change for His sons and daughters. This outlook changed the way I approached our project and life, knowing that if I followed the spirit, regardless of situation, I could be a tool in the hands of the Lord to bless the lives of others.

Sketches

img_20170215_212841

Images

interview taylor-building

Image Sources

I-Center: http://www.byui.edu/Images/PRPhotos/fall2014.jpg
Interview: https://www.121captions.com/wp-content/uploads/2016/08/communication-service-for-the-deaf.jpeg
Taylor Building: http://www.byui.edu/Images/university-communications/graduation/Campus.gif

5A Event Flier

5aparkerogden

For some reason this refuses to display as an image, only as a link to an image, which I have to leave because of time constraints

screenshot-9

This is a screenshot of the project in word with everything selected.

I chose my message to be a book drive put on by BYU-I for its students to participate in. With the students as my audience I picked the picture of an old book to be my background to work on. I chose a decorative font that only worked with all caps as my title and a simple but classy sans-serif for the body copy. I used brackets as a repeating theme to box off text and stripes in the corners to move the eye from one corner to the other. I added BYU-I logo and a picture of the library at the end to give pop and context to the whole piece.

Title – Strange Tales – Decorative
Body copy – Steelfish Regular – Sans Serif

Links: Book cover background
BYUI Logo
BYUI Library