B250 Lessons Learned Week 8

I am glad we learned about how to manage individual keywords and their quality scores, as I have very quickly put that information to work. I thought I it might be safe to leave a keyword with a low score going until it gets better, but I have learned that is not a very safe approach because of how important quality score is and the downward spiral that can happen if my overall quality scores are not handled correctly.

Right as I was starting to wonder how I could get more data on who visited my site and how, we covered analytics, so I was happy with the timing. While adwords is on a day-long delay with clicks/etc, it is nice to know that I can have moment to moment accuracy with visitors and more with google analytics.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s